In: Sustainability
19 Mar 2009
It’s now time for a brief overview on the new greentechs !
As written on the previous post, nowadays important firms are developping technologies which are more and more respectfull to the environment. This week, let’s take a look at Apple’s new orientation with the new ‘green’ MacBook Air.
Its main eco-friendly keypoints are the following:
-recyclable aluminum case,
-mercury -and arsenic- free display,
-all of the Apple-designed circuit boards -which are the vast majority of the circuit boards in the unit- are free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC) plastic.
This new product apparently did not entirely convince Rick Hind, the legislative director of Greenpeace’s toxics campaign. “Apple is getting greener, but not green enough” he said.
For Steve Jobs, many other industries could be targeted by Greenpeace, but for Rick Hind, Apple is the perfect target as it is a leader and precursor in new technologies. It could therefore show the way to other competitors such as Dell and HP.
Anyway, the main idea to be remembered here is that things are changing…slowly, but surely!
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